Competency
Email Marketing
We use brand-specific strategies to develop email marketing campaigns that keep your target audience engaged, secure consumer relationships, and gain a more significant web following.
Welcome Emails
Welcome emails introduce interested buyers to your brand, deliver a compelling message to usher consumers further down the sales funnel, and are an essential part of any effective email marketing strategy. Our team crafts engaging welcome emails that increase open rates, nurture positive consumer relationships with your brand, and deliver a strong, branded message with clear calls to action.
Newsletter Emails
Newsletters keep consumers informed and interested in your brand’s products and services, even when they’re not actively shopping, and contribute to the overall experience of your brand. We develop strategic newsletter emails that improve your brand story, provide your audience with clear avenues to take action, and drive sales.
Promotional Emails
Today’s brands need to incorporate promotional emails into their email marketing campaigns to position their products and services above their competitors and drive sales. Our team builds promotional emails that hit the right inboxes at the right time, increase brand awareness, and generate sales.
Lead Nurture Emails
Lead nurture emails serve as an additional point of contact to secure new buyers and improve the relationships with your brand. Our team builds targeted and customized lead nurture emails that heighten your brand awareness and encourage your email recipients to take action.
Left In Cart Emails
To ensure a business’s e-commerce strategy succeeds in today’s online marketplace, brands must include left in cart emails in their digital marketing strategies that target valuable buyers. Our team creates effective emails that remind your shoppers of items they abandoned in their cart to increase conversions.
What you get
Let's break it down
Strategy
The most effective email campaigns begin with fully developed, brand-specific strategies to achieve business goals. Our team works closely with your brand to understand your particular needs to develop an email marketing strategy that is catered to your audience’s interests and drives sales.
Creative Content
Email strategies must include engaging content and visually appealing designs to capture today’s consumers’ attention. We develop branded emails with language that captures your audience’s attention and a combination of images, videos, and graphics that make your brand stand out in your audience’s inbox.
Email List Growth
An up-to-date email list allows your brand to directly communicate with consumers who are already interested in the products and services your brand offers. We develop and segment email lists by age, gender, interests, income, style, and/or location of email recipients to ensure your consumers are receiving personalized messages from your brand at the right time.
Email Marketing Integration
Email marketing integration is the combination of two or more software tools or platforms to create a complete email marketing funnel. To get the most out of your email campaigns, your email marketing software should automatically send data to your Customer Relationship Management (CRM) system. We connect email service providers to your sales, marketing, and CRM tools. In doing so, you have a single interface and a complete email marketing funnel.
Reporting
Detailed reports provide valuable insight into how each email campaign performs. We analyze the results of every email campaign to adjust future strategies and maximize the return on investment (ROI). In addition to ROI metrics, we track our email marketing campaigns for subscriber retention rates, open rates, and click-to-deliver rates.
Other Competencies
Email Marketing
2021 Stats
36
Custom email campaigns sent each week
14.4%
Average open rate on email campaigns
8.1%
Average click thru rate on email campaigns