February 25, 2023July 29, 2021 by Bearpaw Enterprises

10 Frequently Asked Questions About SEO | Blog | Bearpaw Enterprises

If you’re not familiar with search engine optimization (SEO), it’s a complicated beast to understand, let alone implement into your business’s digital marketing strategy. Especially as Google’s ranking algorithm is constantly changing and the weight of certain factors is always in flux, this ever-changing element to digital marketing comes with its fair share of questions. … Read more

January 28, 2021 by Bearpaw Enterprises

Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year.

January 28, 2021 by Bearpaw Enterprises

When operating a business, the to-do list never ends–we get it. And creating a digital marketing plan as a small business owner can certainly feel intimidating. There are many reasons that all businesses, big and small, should invest time and money in an effective online marketing strategy. Specifically, search engine optimization (SEO) serves as a solid foundation for every business to build a robust digital presence. Read below to learn about just a few reasons that small businesses should invest in SEO and how an experienced digital marketing agency can help.

December 4, 2020 by Bearpaw Enterprises

6 Things to Consider When Implementing Technical SEO

Today’s brands need skillful SEO implementation to ensure their web pages remain discoverable for valuable search queries. While modern search engines are better than they’ve ever been at understanding the content and intent of a web page, they are still prone to misinterpretation. Specifically, technical issues may prevent a search engine from crawling and indexing your web pages correctly. Accordingly, your brand must consider the following six things when implementing technical SEO to improve your website’s overall readability and discoverability.

April 22, 2020 by Bearpaw Enterprises

How to Optimize SEO for Voice Search in 2020

Voice search is here to stay, and it continues to explode in popularity as voice-search devices and personal assistants such as Siri, Google, and Alexa dominate the market. Additionally, cars with voice-activated search are practically becoming standard. These days, if your search engine optimization (SEO) strategy doesn’t involve voice search, you are missing out–big time. As this market continues to expand at a rapid rate, your business will need to shift its focus to ensure that you are properly adjusting your SEO efforts to accommodate these types of searches. Below, we break down the need-to-know statistics, trends, and strategies behind optimizing your digital marketing for voice-initiated searches.

April 20, 2020 by Bearpaw Enterprises

Although more and more business owners rely on search engine optimization (SEO) strategies to help their company improve their ranking on search engines, there is still widespread misunderstanding about how SEO works. The myths surrounding SEO may lead business owners to make potentially damaging decisions based on misinformation. The strategies involved in search engine optimization may be confusing at first glance, but an experienced digital marketing agency can help your company utilize validated SEO tactics and find measurable success. Learn more about some of the myths about SEO and how your business can use SEO to your advantage.

March 5, 2020 by Bearpaw Enterprises

SEO implementation is a multifaceted process that requires various techniques and methods to improve a business’s search rankings, attract more organic traffic, maintain high levels of readability for search engines, and increase engagement in target audiences. A holistic approach to developing a winning SEO strategy incorporates extensive crawling and indexing, algorithm research, keyword search work and in-depth performance analysis. Below we break down everything there is to know about SEO in digital marketing.

August 21, 2019 by Bearpaw Enterprises

In today’s digital world, systematic implementation of search engine optimization (SEO) is more important for businesses now than ever before. Brands need well-developed SEO to ensure their website receives the highest visibility for relevant search queries to remain competitive in their industry. An experienced digital marketing agency can implement strategic tactics to boost your business’s online presence and improve SEO for your brand.

July 1, 2019 by Bearpaw Enterprises

4 Tips to Optimize Title Tags for Improved SEO

What are title tags?

Title tags, sometimes known as page titles, are integral factors for a successful business’s web ranking and visibility. Title tags are the clickable blue text that appears on search engine results pages (SERPs), and when correctly optimized, they can establish a significant difference between a brand and its competitors. The best brands utilize title tags to notably and effectively convey the content and purpose of a specific web page on their company site. Your business must work with an experienced digital marketing agency who understands how to properly optimize your title tags to boost organic traffic and guide your target consumers to relevant, valuable website pages. Below are four tips to help your title tags set your brand apart from your competition.

June 7, 2019 by Bearpaw Enterprises

Why It Is Important to Diversify Your Traffic Sources

With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence.

What are title tags?

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