January 13, 2021 by Bearpaw Enterprises

3 Ways to Improve Your Website Conversion Rate

The most effective digital marketing efforts boost sales through two primary routes. The first and most common option focuses on driving more traffic to your website in general. With increased visitors and enhanced visibility, sales should naturally and proportionately increase. While this route is logical and often proven successful, it may be challenging and even expensive. Alternatively, investing in marketing efforts that promote high conversion rates provide your business with a clear avenue to attract valuable customers and elevate sales. With minimal investment and a bit of fine-tuning, your brand can substantially increase conversion rates and, thus, your sales revenue.

December 4, 2020 by Bearpaw Enterprises

3 Internet Marketing Trends to Look Out for This Holiday Season

2020 has been a year of immense change in the way our society, our businesses, and our personal lives operate. Accordingly, brands across the globe have been forced to adapt to these massive changes, and to do so quickly, to provide their customers with the products, services, and support they are looking for during these chaotic times–and the upcoming 2020 holiday season will be no different. While it may be too early to crank up the holiday jingles or breakout the festive decor, it’s never too early to start preparing your business for the last, and most hectic, months of the year. Read below to discover three internet marketing trends your brand needs to look out for this holiday season.

April 22, 2020 by Bearpaw Enterprises

How to Optimize SEO for Voice Search in 2020

Voice search is here to stay, and it continues to explode in popularity as voice-search devices and personal assistants such as Siri, Google, and Alexa dominate the market. Additionally, cars with voice-activated search are practically becoming standard. These days, if your search engine optimization (SEO) strategy doesn’t involve voice search, you are missing out–big time. As this market continues to expand at a rapid rate, your business will need to shift its focus to ensure that you are properly adjusting your SEO efforts to accommodate these types of searches. Below, we break down the need-to-know statistics, trends, and strategies behind optimizing your digital marketing for voice-initiated searches.

April 20, 2020 by Bearpaw Enterprises

Although more and more business owners rely on search engine optimization (SEO) strategies to help their company improve their ranking on search engines, there is still widespread misunderstanding about how SEO works. The myths surrounding SEO may lead business owners to make potentially damaging decisions based on misinformation. The strategies involved in search engine optimization may be confusing at first glance, but an experienced digital marketing agency can help your company utilize validated SEO tactics and find measurable success. Learn more about some of the myths about SEO and how your business can use SEO to your advantage.

October 1, 2018 by Bearpaw Enterprises

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking strategies can only get you so far. An SEO agency will help you with the little details like website security, image optimization, functioning backlinks, content quality and length, loading speed, and user convenience. An in-depth analysis of how your business’s website and digital marketing is functioning will allow your agency to design an improved strategy moving forward.

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