Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year.
If you’re not familiar with search engine optimization (SEO), it’s a complicated beast to understand, let alone implement into your business’s digital marketing strategy. Especially as Google’s ranking algorithm is constantly changing and the weight of certain factors is always in flux, this ever-changing element to digital marketing comes with its fair share of questions. … Read more